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Issue 410 | Week 3 | March 2018  

 
 
   
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Moving Tactics Introduces Digital Content Division

Moving Tactics has launched a Digital Content division to provide a specialised content service that will maximise the value their clients achieve from their digital signage investments.

Ogilvy & Mather Flights #NoExcuse Campaign Before Soweto Derby Kick-Off

Ogilvy & Mather led the FNB stadium Carling Black Label #NoExcuse campaign against women abuse. A #NoExcuse female choir sang ‘Asambe Nono’, a well-known South African football song, just before kick-off in front of 85,000 people at the PSL game between Kaizer Chiefs and Orlando Pirates on 3 March 2018.

Instant Grass International: Gender-Inclusive Marketing

According to Jess Jorgensen and Paul White from Instant Grass International (IGI), in the last few years, the world has seen a massive flux and relaxing in attitudes toward gender and its representation in the media. In this article, they explore how gender-fluid is becoming the new norm.

ABF Hosting Annual General Meeting

The Advertising Benevolent Fund (ABF) invites all interested parties involved in the advertising, media and marketing industries to the Annual General Meeting for the ABF which will be held on 22 March at 3pm, at SPARK Media's offices (Block 3, Burnside Office Park, 410 Jan Smuts Avenue).

Rocket Creative Reaches 20 Year Milestone

March 2018 signifies the 20 year anniversary of Rocket Creative's innovative and trendsetting design and display business. Launched in February 1998, Rocket Creative has evolved exponentially to become an innovative player in the design and display industry.

Grey Advertising Appoints New Strategist

Grey Advertising recently appointed Jessica Handley as a strategist. Handley completed her undergraduate studies in neuropsychology at University of Cape Town, and went on to do her postgraduate in marketing at Red and Yellow.

Nigeria News: Mastercard Announces Acceptance Of Mobile Payments Via Facebook Messenger

Mastercard announced that it will use Facebook Messenger to provide technology to small businesses in Africa and Asia to drive affordable acceptance of electronic and mobile payments. This Messenger experience will first launch in Nigeria, where Mastercard will pilot a new Masterpass QR bot to help business owners move beyond cash transactions to accepting QR payments.

Leyard & Planar Announces Planar Simplicity Series 4K

The displays are designed with simplicity and affordability in mind and they deliver superior image quality and video performance, enabling Leyard and Planar to meet the full range of signage needs with the Planar Simplicity Series. They are ideal for retail, museums, corporate communications, quick serve restaurants and small companies with a limited budget that would like to capitalise on the benefits of digital signage.

FUNNY SIGNS OF THE WEEK

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