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Issue 411 | Week 4 | March 2018  

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Enthusiastic Visitors From The Signage And Print Industry Flock To Cape Town Expo

The successful Sign Africa Cape Town expo attracted 1210 visitors from the Western Cape and surrounding areas, including areas such as Oudtshoorn, Mossel Bay, Northwest Province, Port Elizabeth, Durban, Johannesburg, Namibia, Zimbabwe, Mozambique, Angola and Ghana.

Speed Wrap Winner Crowned At Sign Africa Cape Town Expo

Gareth James from Wrapformula won the Speed Wrap Challenge held at the Sign Africa Cape Town expo from 14-15 March.

JCDecaux Blue Generates Awareness For Castle Lite

JCDecaux Tanzania and JCDecaux Blue (the Innovations hub for JCDecaux) recently collaborated with Denstu-Aegis to assist Abi InBev to increase awareness of the Castle Lite brand in the country, and support sales with a stand-out, innovative, special billboard demonstrating the Brand’s ‘Extra Cold’ positioning through a visually impactful display of creative messaging.

Botswana News: Alliance Media Scoops Best OOH Company PMR Award

Alliance Media Botswana announced that its all-women-team achieved the highest accolade within their industry.

Golf Ads: Golfing Environment A ‘Grand Slam' For Brands

Johan Scholtz, head of Golf Ads, explained how brands can achieve a grand slam across reach, recall, targeting and engagement in the golfing environment.

Salon Media Promotes Antistax

Greg Bruwer, TLC's Managing Director said, ‘Advertising in salons through our Salon Media business offers advertisers a non-intrusive form of brand recognition that really sticks. We teamed up with research company FGI to provide us with a snapshot of pre and post campaign awareness for Antistax. With customers visiting their salon on average three times in eight weeks, 47% of customers found the information advertised in salons as ‘very valuable’.

Posterscope Appoints New General And Branch Manager

Posterscope, a division of Dentsu Aegis Network, announced the appointment of Donald Mokgale as the new General Manager and Livia Brown as the new Cape Town office manager.


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