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Issue 412 | Week 5 | March 2018  

 
 
   
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Massivit 3D Launches 3D Printing Solution For Visual Communication Applications

The new Massivit 1500 Exploration 3D Printer delivers an affordable, print shop friendly solution to enter the world of large format 3D printing.

Billboard Vandalism Gives Birth To McCann’s Kulula.com #TravelHater Campaign

Kulula.com had a generic travel billboard, advertising the affordable fares of kulula.com with the caption, ‘Durban’s calling’, which was vandalised by graffiti reading, ‘you a douchebag’. Kulula.com’s response was a tag-back on the same billboard which instructed, ‘Don’t be a Travel Hater’, and pointed to the affordable holidays, flights, hotels and car rentals kulula.com provides.

AMcomms: Media Above The Line, Below The Line, Through The Line – And The Great Online

According to AMcomms, tackling a campaign with the intention of wringing out every form of media possible, is daunting. It may also be expensive. However, when done with the right targeting, balance and creativity, it could hit every button with resounding success.

Tractor Outdoor Installs First Real-Time Drought Analytics On Their Cape Town Digital Network

Tractor Outdoor partnered with Released by AUX Studio in installing the first ever real-time drought analytics app, TapOff - a free mobile app that not only provides Capetonians with real-time updates on the city’s water consumption, but inspires them to make positive changes that will have a lasting impact.

Ogilvy Scoops Agency And Group of The Year Creative Circle Award

The Creative Circle presented Ogilvy & Mather South Africa with seven awards at the 2018 Creative Circle Annual Awards. The organisation aims to recognise agencies that promote creativity as a business resource, with winners calculated from various different awards entered throughout the entire year.

Cannes Lions Announces New Chairman

Cannes Lions’ Ascential plc, the parent company of Cannes Lions, announced the appointment of Philip Thomas as the new Chairman. He will take on the additional role when Terry Savage leaves the position after this year's Festival in June. Previous to his current role running Ascential's Events division, Thomas was CEO of Cannes Lions and its associated festivals for ten years.

McCann Appoints New COO

McCann Worldgroup has announced the appointment of Clyde Mallon as the Chief Operating Officer (COO) for McCann Johannesburg. Mallon previously served as chief digital officer for McCann South Africa and Africa.

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