Tractor Outdoor has added their largest digital screen to their digital network. The site is also the first and only digital site in Cape Town that is ARA-compliant with Heineken being the first advertiser to include this into their media strategy.
Ben Harris, Rights and Development Director at Tractor Outdoor said, ‘We are extremely excited with the addition of this site which is part of the strategic digital growth, awaiting the arrival of this new edition had everyone licking their lips with it going out to market. It was an easy decision to stick with a product and brand that we trust such as Prismaflex. Their technical crew, together with our amazing operations team installed and erected the screen with no hassles. We are extremely proud of the work Tractor is doing at the moment and we look forward to expanding even more. This is our largest digital site for now with some extremely fantastic stuff in the pipeline.’
This 4m x 8m screen is located on Durban Road, Tygervalley, and leads directly towards the N1 highway. The location is prime with OMC data reflecting that it is one of the busiest roads in the Cape Town metro. Key POI in this upper LSM area includes Tygervalley Shopping Centre and the Bellville Velodrome.
‘We have been one of first media owners in the country to install 'P8' (8mm) screens which is currently one of the highest and most vivid screen specifications available for outdoor use in the country. Tractor has committed to having at least 50% of our portfolio digitised by 2020, so we have been very aggressive in seeking out key, iconic and strategic locations,’ said Simon Wall, Managing Director at Tractor Outdoor.