Nfinity has acquired the license to operate Webfluential South Africa.
As international leaders in the influencer marketing category, Webfluential helps thousands of brands of all sizes connect and craft stories with influencers that have significant social media influence, share them with these audiences and build their brands through online engagement.
Ken Varejes from Nfinity said that the company has always been a space for entrepreneurs to grow and better their businesses and Webfluential South Africa is a perfect addition into the mix of media solutions.
‘We’re extremely excited about incorporating Webfluential South Africa into the Nfinity stable and we know that together with our current array of media solutions, our existing and future clients have a full 360 degree media powerhouse at their disposal. This is a historic event for both our businesses and we can’t wait to amplify our client’s brands even more,’ he said.
A dedicated Webfluential South Africa team will be based at Nfinity’s offices in Sandton under the guidance of Pieter Groenewald, who has become one of the most recognised experts in the field of influencer marketing.
Murray Legg, the co-founder of Webfluential said, ‘Nfinity has a strong and credible track record in the media industry, fantastic sales and management team and all the resources and expertise to take our business into the next phase of our journey, we’re excited.’
Nfinity’s existing brand advocacy and micro influencer business theSALT will continue to work as a separate business unit with advertisers, offering micro influencing and brand advocate solutions for clients to maximise brand growth. ‘The offering of these two businesses is so different and in my mind will complement each other,’ concluded Varejes.