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Issue 420 | Week 4 | May 2018  

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Zee World Goes For Street Network

African digital satellite television channel, Zee World, chose Outdoor Network’s Street Network Bus Shelters to extend the reach of its latest ‘It’s Happening’ campaign.

Airport Ads Implements ABSA’s OOH Campaign

Airport Ads recently implemented an OOH advertising campaign for ABSA that provided the brand with the unique advantage of dominating key zones within South Africa’s busiest airport – OR Tambo International in Johannesburg.

Tractor Outdoor Sponsors Project Dignity’s Subzpads Initiative

Tractor Outdoor partnered with NGO Project Dignity to assist with their Subzpads Initiative (disposable sanitary pads and panties for underprivileged girls) by contributing advertising space on Tractor’s digital network to promote the campaign.

Ogilvy Runs Creative KFC Ad

The best print ads often make you look twice. A perfect example? Ogilvy & Mather Hong Kong ran a clever and well executed set of ads for KFC Hot and Spicy.

Primedia Outdoor And National Geographic Society Raise Awareness For Endangered Species

18 May was Endangered Species Day and powerful images of species at risk from the National Geographic Photo Ark featured for a week on billboards in 22 countries and on every continent except Antarctica.

Open Media: Blockchain, will it revolutionise DOOH?

According to Rob Thomas, inbound marketing executive at Open Media, the word ‘Blockchain’ is almost inescapable in today's media frenzied world. The technology has the capability to bring enormous changes to the way global business is conducted, but how will it affect outdoor advertising?

Loeries Announces 2018 Jury Presidents

The jury presidents for 2018 are: Fabian Frese, chief creative officer at Kolle Rebbe, in Hamburg Germany; Nicolas Courant, executive creative director at Ogilvy & Mather, Singapore; Sebastian Padilla, co-founder of Anagrama in Mexico; and chief creative officer Swati Bhattacharya from FCB Ulka in India.

Ogilvy & Mather Johannesburg Appoint Head of New Development

Ogilvy & Mather Johannesburg announced the appointment of Nick Bedford as head of new business development for the Johannesburg campus.


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