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Issue 421 | Week 1 | June 2018  

 
 
   
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See The Latest Signage Innovations At The Sign Africa Zambia Expo

The Sign Africa Zambia Expo, which runs from 6-7 June, will feature product experts and the latest technological innovations centred around wide format digital printing, garment decoration, screen printing, signage and more.

Dentsu Aegis Network Addresses The 2018 State Of OOH

Based on Outdoor Auditor’s latest audit report of the outdoor landscape, we are seeing some of the highest number of outdoor sites in the country, with a total of 12.9k billboards across all nine provinces, which equates to a 1.5% increase in inventory vs August 2017 and this growth has happened mostly in Gauteng (which accounts for 50% of all billboards in SA) and KZN, with the other provinces declining slightly and getting very negligible increases in inventory. 

Open Media: Creating An Effective Outdoor Advertising Campaign

Open Media illustrates key steps a brand should take to design successful outdoor advertisements.

Hellocomputer Cape Town Wins Beko Account

Home appliance giant Beko appointed Hellocomputer as its agency following a competitive pitch process.

Nfinity Launches theIntern-ship

theIntern-ship is focused on employee advocacy programmes, and will serve as a brand’s mouthpiece.

TLC Runs With Diesel JoggJeans 

Diesel Jeans recently briefed TLC Media to run a one month campaign in various environments for the launch of their new JoggJeans. The campaign communicates the many ways one can escape a bad date in relevant environments, reinforcing the Diesel collection of jeans ‘so comfortable you'll forget you're wearing them’, even at top speed.

M&C Saatchi Group SA Appoints CCO

Neo Mashigo, who joined M&C Saatchi Group SA a year ago, has been appointed CCO, shortly after being announced creative partner.

FUNNY SIGNS OF THE WEEK

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