Issue 422 | Week 2 | June 2018
Mischief Media Runs Annihilation OOH Campaign

Mischief Media, a division of Tractor Outdoor, recently worked on its third creative OOH innovation campaign for Netflix’s new sci-fi original movie release: Annihilation.

Gisela Harrison, Head of Mischief Media said, ’Netflix approached us with a creative concept that would tie into the natural landscape of the Annihilation movie. To fit the sci-fi movie’s ambiance, we built two vertical gardens using synthetic materials which would create mystery and look ominous at first, then as we added more plants the messages on the boards changed in order to give a sense that something strange was happening. The gardens were planted over a period of a few days at night in order to create the illusion that the plants were growing overnight.’

‘We have previously worked with Netflix on their Bright Movie Campaign and Tambourine Campaign, so when they approached us with this new concept we were extremely thrilled to redo our famous vertical garden with a twist. We look forward to working on many other cool creative concepts with Netflix.’ said Simon Wall, Managing Director of Tractor Outdoor.