Issue 426 | Week 1 | July 2018

Total Goes The Extra Mile 

Total kicked off a new advertising campaign titled 'At Total, we go the extra mile for you'. The campaign features the employees who keep stations running and embody the brand’s focus on closeness, service and commitment to its customers.

By showing scenes from an ordinary day in the life of a station manager, pump attendant, mechanic, car washer and store staff, Total shows its stations as they really are: community hubs. The campaign has posters featured at all key service stations, television commercial and online formats (Instagram stories, Facebook animated gifs and short YouTube videos).