Cell C has begun the process of evolving its strategic focus and, with this, its brand identity. Aided by FCB Africa group agency and 1886, the mobile communications solutions provider kicked off the rebrand with a colour change to orange and purple, on all new marketing materials including all branding elements on Cell C’s office campus.
Cell C also rolled out a new logo. ‘Orange is a vibrant, fresh and exciting colour. It is also an ‘unowned’ or ‘unclaimed’ colour, and will assist Cell C to stand out from the crowd,’ said 1886 Chief Creative Officer, Stuart Stobbs. ‘It represents the newly invigorated Cell C culture and shows the energy that the team is bringing to the brand’s products and services.’ Cell C will continue to roll out the new brand identity over the next few months.